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Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages Should you have an individual meta description tag for every single webpage you create? This is the topic that Google's Distinguished Engineer Matt Cutts tackled in the latest webmaster help video.
What is a Custom 404 Page and Why Do You Need One? Each visitor is important: their visit is an opportunity to convert them into a lead and eventually into a sale. You can't afford to turn your visitors away and yet that’s exactly what you'll do if you haven't set up a custom 404 page for your website.